Conference
Overview of TCL2022
KEYNOTE SPEECHES
1. 'Future forward strategies that accelerate technology adoption is critical for successful commercialisation and business growth.'
2. 'Top challenges faced by businesses to adopt marketing tech post-pandemic and how to overcome them.'
FIRESIDE Chat: Women in Marketing Tech - what’s new in 2022 and what’s coming in 2023?
by Aireen Omar (Air Asia Digital) with Karamjit Singh (Digital News Asia).
UNIFY
- What have been the consumer trends of 2022 and what can the data tell us about 2023?
- How has marketing tech impacted storytelling & digital content? Have the rules changed?
- How to improve your advertising ROI with targeted ads powered by persona analytics.
- Branding & Marketing to Gen Z: Strategies to attract the future generation starting today.
- How does your Brand Identity drive your business’ purpose-driven SEO?
AMPLIFY
- Is the metaverse just hype? How can it be relevant to your business growth?
- Is gamification relevant for B2B? Creating outstanding customer experience with branded UX.
- Phygital Marketing: The power of physical & traditional meets digital & interactive.
- Is Influencer Marketing still relevant in the age of Marketing Tech?
- Creative Tech: Finding the right balance between
driving the marketing message versus distracting from it.
qUANTIFY
- How to get your marketing team started on marketing analytics.
- Avoiding vanity matrices by rethinking campaign measurement with better data.
- Is the ability to manage omni-channel marketing analytics the latest must-have skill for marketers?
- AI Marketing is already shaping our world. How do B2B businesses leverage this?
- Improving your brand experience with data: Are B2C customers different from B2B clients?
kEYNOTE SPEECHES
'Future forward strategies that accelerate technology adoption is critical for successful commercialisation and business growth.'
by Aireen Omar (Air Asia Digital) with Karamjit Singh (Digital News Asia).
UNIFY
Discover the latest strategies and tools that helps businesses navigate their decision making which unifies their marketing efforts.
- 5 Panel Sessions
- 4 Masterclasses
AMPLIFY
Be guided on the myriad solutions for businesses to create engaging and impactful omnichannel campaigns.
- 5 Panel Sessions
- 8 Masterclasses
qUANTIFY
Adopt industry best practices in monitoring and analysing data in order to optimise your marketing campaigns and achieve better marketing ROI.
- 5 Panel Sessions
- 4 Masterclasses
9:15 AM - 11:10 AM
Session 1
Welcome Address
Speaker: Silmyi M. Sadek
Panel 1
Data to drive understanding of Consumer Behaviour – do you know what you don’t know?
Speakers: Ashran Dato’ Ghazi (Dattel) with Capt Afiq Nazar (Captainade) & Liyana Azim (Doctor Kayu)
Moderator: Cheah Hann Chuan
Panel 2 – Amplify
Are virtual events here to stay? What have we learned from the pandemic?
Speakers: Iszuddin Ismail (JomLaunch Asia)
Moderator: Dr Leilanie Mohd Nor (BinaPavo)
Panel 3 – Quantify
How does Grab empower merchants across ASEAN with analytics?
Speaker: Aaron Gill (Grab)
Moderator: Nurfarini Daing (myHarapan)
Panel 4 – Unify
Building a unified storefront for e-commerce success may be easier than you think.
Speakers: Amirul Mokhtar (Easystore)
Moderator: Almizar Amil Hamzah (SCENIC)
Panel 5 – Amplify
Accelerating Digitalisation for SMEs, Beyond Banking.
Speakers: William Heng (UOB)
Moderator: Shariza Abdullah (MaGIC)
11:40 AM - 1:15 PM
Session 2
Panel 6 – Quantify
Is it worth investing on an e-commerce platform to grow your SME business?
Speakers: Vicknezan Selvadurai (The Lankan Crabs) & Joanne Lim (11TREES)
Moderator: Safura Atan (StratNaViGo)
Panel 7 – Amplify
How has technology disrupted the PR world and is there more to come?
Speakers: Manminder Dhillon (Supernewsroom)
with Shafizan Joharin(Astro AWANI)
Moderator: Dr Nurul Nisa Omar (IUMW)
Panel 8 – Unify
Reskill & Rebuild: The story of Red Beat Academy and Air Asia Digital
Speakers: Dr. Ram Gopal Raj (Red Beat Academy) with Manisah Sarujee (Brand Geeks Inc)
Moderator: Khaliq Rosli (MaGIC)
Keynote Speech:
Embracing Transformation – your survival kit to navigate uncertainty.
Speaker: Aireen Omar (Air Asia Digital)
Moderator: Karamjit Singh (Digital News Asia)
2:15 PM - 3:45 PM
Session 3
Panel 9 – Quantify
What can your sales data tell you? Leveraging on data for retail business intelligence.
Speaker: Vernon Chua (Innergia Labs) with Felix Yang (The Brew House)
Moderator: Khairul Mazwan Ibrahim (MaGIC)
Panel 10 – Unify
Community-based marketing: Building yours & working with others.
Speaker: Effon Khoo (Kakitangan.com)
Moderator: Samira Suffian (myNEF)
Panel 11 – Amplify
Is SaaS event tech the answer to engaging and personalized experience? Introducing EaaS.
Speakers: Yusno Yunos (Evenesis) with Anselm Anthony (Definitive Solutions Network Sdn Bhd)
Moderator: Lilyana Latiff (BETA Foundation)
Panel 12 – Quantify
How to quantify customer data in real time in delivering personalised customer experiences.
Speakers: Stephen Lim (Fusion.QB) with Leonard Tan (Skyworld)
Moderator: Richard Ong (WORQ)
4:00 PM - 5:30 PM
Session 4
Panel 13 – Amplify
Real Time Graphics in Live Streaming and Video Marketing in the new form
Speakers: Fariz Hanapiah (EDT) with Nurazian Sayuti (Vanity Cosmeceutical, Cosmoderm)
Moderator: Tintoy Chuo (Actiontintoy)
Panel 14 – Quantify
Marketing & Money: Budgeting, Cash flow and Measures.
Speakers: Joyce Loh (YYC Digital/ Xero Platinum Partner)
Moderator: Dr Mimi Aminah Wan Nordin (Constellation Ventures)
Panel 15 – Unify
What is the future of Marketing Tech and how will it impact Malaysian businesses?
Speakers: Norhizam Kadir with Silmyi M. Sadek (Brand Geeks Inc)
Moderator: Michael Tan Kim Seng (UOB)
Conference Wrap-up
Speaker: Manisah Sarujee
Topics to be announced soon.
Stay tuned!
*All topics are subject to refinement upon confirmation of speakers.
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