Agenda
9.00 AM
Welcome Session
Introduction
Silmyi M Sadek (MY) – Brand Geeks Inc
9.20 AM
Opening Keynote
Future forward strategies that accelerate technology adoption are critical for successful growth and nation building.
Ts Mahadhir Aziz (MY) – MDEC
Jessy Chahal (MY) – Bernama News
9.55 AM
AMPLIFY Panel 1
AI Marketing is already shaping our world. How do B2B businesses leverage this?
Lilyana Latiff (MY) – BETA Foundation
Anne Cheng (SG) – Supercharge Lab, Inc
Ellza Malok (US) – Blue Monarch Group
10.15 AM
UNIFY Panel 1
How has marketing tech impacted storytelling & digital content? Have the rules changed?
Dr. Nisa Omar (MY) – IUMW
Dato’ Beatrice Maria (MY) – The IBR Asia Group
10.35 AM
QUANTIFY Panel 1
Avoiding vanity matrices by rethinking campaign measurement with better data.
Adzfar Aziz (MY) – iDigital Global Solutions
William Heng (MY) – UOB
Ginz Ooi (MY) – Adqlo
10.55 AM
Networking Break
Free Session
11.20 AM
UNIFY Panel 2
How to get your marketing team started on marketing analytics.
Chai Li Goh (BR) – Mavensdotlive
Dr. Ram Gopal Raj (MY) – AirAsia Academy
Dr. Mimi Aminah (MY) – Qwork
11.40 AM
AMPLIFY Panel 2
Is the Metaverse just hype? How can it be relevant to your business?
Zaha Izrin Zahari (ID) – E3Hubs
Fariz Hanapiah (MY) – EDT
Dr. Eric Balan (MY) – Asiatech
12.00 PM
QUANTIFY Panel 2
Strategies and trends in corporate innovation in marketing tech.
Amran Hassan (MY) – Etiqa Digital Solutions
Stephen Lim (MY) – FusionQB
12.20 PM
AMPLIFY Panel 3
Phygital Marketing: The power of physical & traditional meets digital & interactive.
Caspar Francis (SG) – Rawspark
Fariz Hanapiah (MY) – EDT
Max VI (Virtual Influencer)
12.40 PM
Lunch Break & Networking
You can move around to start video conversations with people near you in the space.
1.35 PM
Fireside Chat
Muna Munirah (MY) – Qwork
Elle Quan (SG) – MedHyve
Melissa Jailani (MY) – MDEC
Khairul Mazwan (MY) – MRANTI
2.20 PM
B2C Masterclass 1
PR 101 guide on creating more visibility for your brand.
Manminder Kaur (MY) – PubliCT.io
B2B Masterclass 1
Exploring XR (Extended Reality) for cutting edge brand experiences.
Fariz Hanapiah (MY) – EDT
Helmi Mahasan (MY) – EDT
3.05 PM
B2C Masterclass 2
How data-driven advertising tech works for SMEs.
Noorhaina Mohd Noor (MY) – Dattel Asia Group
Chuah Boon Kai (MY) – Dattel Asia Group
B2B Masterclass 2
How your content strategy can not only fill the top of the funnel but drive conversions for your B2B business.
Abel Hao Tian (SG) – Supercharge Lab, Inc
3.50 PM
Networking Break
Free Session
4.10 PM
B2C Masterclass 3
B2C Marketing Analytics: A guide to measuring your B2C marketing campaigns.
Ginz Ooi (MY) – Adqlo
Callie Siew (MY) – Adqlo
B2B Masterclass 3
Leveraging on omni-channel strategies for B2B marketing.
Amrita Padmanaban (IN) – Freshworks
Venu Mohan (IN) – Freshworks
4.55 PM
B2C Masterclass 4
Exploring e-commerce and travel targeting the global Muslim market with TheNoor Muslim Lifestyle App.
Izzairi Mohd Yamin (MY) – TheNoor
B2B Masterclass 4
Application of the Metaverse in business and academia for better interactivity, engagement & returns.
Dr. Eric Balan (MY) – Asiatech
5.40 PM
Closing
Day 1 – Wrap-up
Manisah Sarujee (MY) – Brand Geeks Inc
COMPANIES THAT ATTEND
